Image to us is the overall experience of the brand with the target audience; it is a combination of thoughts, emotions, beliefs and opinions, and it is actually the manifestation of a vision – the promise behind the brand. The creation of a constant image starts with forming a marketing strategy, choosing a name and a slogan. The next stage is to design a logo that reflects the marketing messages, and finally a graphic language that is constructed of designed elements, color, typography and fixed lines to keep the visual unity.