The logo is the first graphic element that is engraved in the potential and existing customers' memory. In our studio, a logo design project starts with brainstorming with the customer that takes into account details and characteristics of the company, defining target audience, research of competitors, the state of the market and more. Our starting point for logo design is the messages, feelings and thoughts it should evoke in the target audience. To us, a logo is successful when it catches the eye at first sight, visually pleasant and unique.