אח בוגר

The Big Brother/Big Sister Foundation is a community that relies on extensive mutual aid between volunteers.

In addition to marketing needs, therefore, the website is used as a platform for managing contact between volunteers and the participating children, and of course for recruiting new volunteers and donors.

Our goal was to design an easy, user-friendly website for all the target audiences: donors, employees, active volunteers, and service recipients. The website we created directs these audiences into different sections, where the huge amount of content and forms are organized.
Inspired by the foundation’s image as a welcoming home, we decided the right path would be to incorporate original photographs of the volunteers and children, with their unique stories, and another layer of illustrative hand-drawn icons that add a personal touch to the website.
Strategy: Lior Ariav
Copywriting: Guy Oren
Web development: finext / Yair Papo