אלרון

Elron

web

אלרון‭ ‬היא‭ ‬קרן‭ ‬השקעות‭ ‬ותיקה‭ ‬ומכובדת‭ ‬לה‭ ‬עיצבנו‭ ‬אתר‭ ‬חדש. ‬האתגר‭ ‬בעיצוב‭ ‬האתר‭ ‬היה‭ ‬לגשר‭ ‬בין‭ ‬השמרנות‭ ‬של‭ ‬התחום‭ ‬לבין‭ ‬עיצוב‭ ‬עדכני‭. ‬המטרה‭ ‬הייתה‭ ‬לייצר‭ ‬עיצוב‭ ‬שלא‭ ‬יתיישן‭ ‬ויראה‭ ‬עדכני‭ ‬לעוד‭ ‬שנים‭ ‬רבות‭ ‬ולכן‭ ‬יצרנו‭ ‬שפה‭ ‬מינימליסטית‭ ‬ואלגנטית‭ ‬שתכבד‭ ‬את‭ ‬הקרן, ‬אך‭ ‬עם‭ ‬זאת, ‬לא‭ ‬תראה‭ ‬ארכאית, ‬אלא‭ ‬מעודכנת‭ ‬וחדשנית. ‬עיצבנו‭ ‬אתר‭ ‬גלילה‭ ‬פשוט‭ ‬ונוח‭ ‬לשימוש‭ ‬כך‭ ‬שמעבר‭ ‬לעיצוב‭ ‬האלגנטי‭ ‬נוצרת‭ ‬חווית‭ ‬משתמש‭ ‬נוחה‭ ‬ונעימה‭.‬

Elron, a long-standing, prestigious investment fund, asked us to design its new website. The challenge was to create a design that would bridge this conservative field with modern marketing. Our goal was to create a design that would not grow old and would maintain its novel, contemporary feel in many years from now. We chose a minimalist, elegant design that would respect the fund's prestige while not being archaic but rather modern and innovative. We designed a simple scrolling site that is easy to use, so that the transition to this elegant design would offer a pleasant, convenient user experience.