בית העם רחובות

The Rehovot Community Center encompasses the city's cultural life and is the municipality’s flagship project. They requested an urban cultural center that would also act as a performance space for youth theater projects.

Our challenge with this project, which included strategy and branding, was to create a unique language for the range of cultural activities in the different fields and for the various audiences who visit the space, all while maintaining a sense of nostalgia and grandeur combined with a fresh modern look.

The language we designed used elements of the restored community center, different color schemes, and icons based on the relevant activity and field. Each one creates its own unique brand combining nostalgia and modernity.

Strategy: Shlomit Kotek