ירוק על המים

When we met to brand the Yarok al HaMayim events hall, we were asked to develop a new language based on the existing logo.

Since all the marketing materials were a combination of graphic elements, the first objective was to create a unified language that linked the hall with its diverse audience, conveying a sense of elegance, romance, and the hall’s excellent reputation.

First of all, we created a range of greeting cards, menus, take-away packages, and various detailed elements in the hall, all using environmentally-friendly materials and presenting a natural, minimalist style.

After completing the first task of building and unifying the language, we moved on to the next stage: designing the website. It was important to us to avoid tired clichés and instead let the beauty of the location speak for itself. We used large pictures of the garden (the basis for the website language), built a gallery divided into sub-topics, and included scattered elements that we already used in our printed products. This is how we designed a rich, unified, romantic, and modern language for the events hall.

Web development: Elevate