מוזיאון חיפה לאומנות

There's always something to say about the modern art on display at the Haifa Museum, and that was our focus when designing the museum's catalog. Our first decision was to step away from the standard format and create an unconventional catalog that would take the artwork another step forward and showcase something different and refreshing.

By using wood-free paper and a catalog designed to be opened from the top rather than the side, we created a new browsing experience which places the artwork at the center and distinguishes each piece from the others. You can even tear out pages to use for yourself.

The catalog is refreshing and dynamic, yet also strong and memorable.