נכס

Neches is Tel Aviv University's economics society, which recruits sponsors and promotes events and advertising campaigns among students. We were asked to design an item that would be used as a sales tool for marketing managers, demonstrating the society’s expertise to potential customers, as well as its ability to reach the target market.

The item we chose was a notebook, due to its popularity among marketing executives, as well as its ability to integrate relevant content and deliver the right messages.

During the design process, we reviewed student life situations and incorporated them in the notebook by using illustrations, photographs, and information in an intriguing and lighthearted way. All this combined to create colorful, youth-oriented notebooks which became so popular that we needed to print a second edition.

Photographer: Yanai Yechiel

Copywriting: Yael Shafrir