הנחלה

Hanahala

branding

הנחלה‭ ‬הוא‭ ‬גן‭ ‬אירועים‭ ‬השוכן‭ ‬בלב‭ ‬חווה‭ ‬אותנטית‭ ,‬מוקפת‭ ‬עצי‭ ‬פקאן‭ ‬עתיקים‭ ,‬בשטח‭ ‬המשתרע‭ ‬על‭ ‬פני‭ ‬עשרות‭ ‬דונמים‭.‬

לנחלה‭ ‬יצרנו‭ ‬שפה‭ ‬גרפית‭ ‬חדשה‭,‬ המשלבת‭ ‬איורים‭ ‬וחומריות‭ ‬משתנה‭ ‬הכוללת‭ ‬מגוון‭ ‬סוגי‭ ‬ניירות‭ ‬ובדים‭ .‬מטרת‭ ‬השפה‭ ‬הייתה‭ ‬להדגיש‭ ‬את‭ ‬האוירה‭ ‬הטבעית‭ ‬והרומנטית‭ ‬של‭ ‬הגן‭ ‬ולייצר‭ ‬בסיס‭ ‬עיצובי‭ ‬שיוכל‭ ‬לבוא‭ ‬לידי‭ ‬ביטוי‭ ‬במקומות‭ ‬נוספים‭ ‬בגן‭.‬

HaNahala is an outdoor events venue nestled at the heart of an authentic farm, surrounded by old pecan trees and sprawling over dozens of acres of land. We created a new graphical language for HaNahala that incorporates alternating illustrations and materials such as different types of paper and fabric. This language was designed to emphasize the natural, romantic atmosphere at the garden, and to create a design base that can be incorporated into other parts of the venue as well.