לימוד

Limmud

branding

לימוד‭ ‬הוא‭ ‬כנס‭ ‬המאגד‭ ‬סדנאות‭,‬ הרצאות‭ ‬והופעות‭ ‬מתחומים‭ ‬שונים‭ ‬ומגוונים‭ .‬הכנס‭ ‬פונה‭ ‬לבני‭ ‬20‭ ‬מגניבים‭,‬ להוריהם‭ ‬בני‭ ‬ה‮–‬50 ‭ ‬וגם‭ ‬לסבים‭ ‬והסבתות‭ ‬בני ‬ה 60‭+‬ לכן‭ ‬היה‭ ‬צורך‭ ‬במיתוג‭ ‬שנשען‭ ‬על‭ ‬המסורת‭ ‬ארוכת‭ ‬השנים‭ ‬של‭ ‬הכנס‭ ‬אך‭ ‬גם‭ ‬מכניס‭ ‬משב‭ ‬רוח‭ ‬רענן‭.‬ המיתוג‭ ‬נעשה‭ ‬בשלוש‭ ‬שפות‭ - ‬עברית‭,‬ רוסית‭ ‬ואנגלית‭ ‬ועוצב‭ ‬כך‭ ‬שיוכל‭ ‬להתקיים‭ ‬בפורמטים‭ ‬מגוונים‭ ‬ולעטוף‭ ‬את‭ ‬האירוע‭ ‬השלם‭ ‬בכל‭ ‬האספקטים‭ ‬שלו‭.‬

The Limmud Conference offers workshops, lectures and performances from different, diverse fields. The conference targets cool young adults in their 20s, their 50-year old parents, and their grandparents in their 60s and 70s. Limmud needed a design that is rooted in the conference's long-standing tradition, but also has a fresh, invigorating feel. The brand was designed in three languages – Hebrew, Russian and English, and was designed to be compatible with diverse formats and to envelop the entire event with all of its features.