עיריית תל אביב

A project we submitted to the Tel Aviv municipality, which unfortunately was not accepted but turned out so beautifully that we had to show everyone. The Tel Aviv municipality asked to launch an urban campaign for the beginning of the school year with reference to the various neighbourhoods in the city. We started by learning more about the neighbourhoods, especially the ones we know less about, and translated it into a design language that refers to all the different populations that live in this wonderful city, in short, a language that will speak to everyone. We came up with a colourful and dynamic design language that both the little ones and the big ones get excited for as they enter the new school year.