דוקאביב

Docaviv is Israel’s leading documentary film festival.

Cultural events present us with a special kind of branding challenge, as they involve many different platforms, all with constantly-changing content. This requires a brand with a rich language and striking look.

Producing a documentary means recording reality, and this got us thinking about how we have the ability to transform any moment into something unusual and fascinating. We decided to use an image that conveyed that idea as the brand concept for the entire festival.