באנז

Bunz

branding

באנז‭ ‬היא‭ ‬מזללת‭ ‬באנים‭ ‬ואוכל‭ ‬אסיאתי‭ ‬במרכז‭ ‬תל‭ ‬אביב‭. ‬לקראת‭ ‬הפתיחה‭ ‬יצרנו‭ ‬לבאנז‭ ‬שפה‭ ‬למותג‭ ‬שמטרתה‭ ‬לשדר‭ ‬תחושה‭ ‬וטעמים‭ ‬אסיאתים‭ ‬בצורה‭ ‬חצופה‭, ‬מרעננת‭ ‬ואורבנית‭. ‬הלוגו‭ ‬של‭ ‬באנז‭ ‬הוא‭ ‬ילד‭ ‬הבאן‭ ‬השמנמן‭ ‬והשובב‭, ‬בעקבותיו‭ ‬נוצרה‭ ‬שפה‭ ‬שלמה‭ ‬של‭ ‬אייקונים‭, ‬צבעוניות‭ ‬מצומצת‭ ‬אך‭ ‬רוויה‭ ‬ובועטת‭, ‬שלטי‭ ‬ניאון‭ ‬ותחושת‭ ‬רחוב‭ ‬קלילה‭ ‬וכיפית‭. ‬

Bunz is a fast food joint that sells buns and Asian food in central Tel Aviv. For its grand opening, we created a language for the Bunz brand that presented the sense and flavor of Asia using a bold, fresh, urban design. The Bunz logo is the chubby, naughty face of the Bun Boy, which was used to create an entire language of icons, a color scheme that is limited but is rich and vibrant, neon signs, and a light, fun street-food feeling.